What About Vicky
I was born in Brazil. I learned English at the age of 7. My grandmother can’t understand why I speak Portuguese with an accent.
My father dreamed of me becoming a famous accordion player and performing with Lawrence Welk. Instead I studied art and writing. The accordion gathers dust, but my father still has hopes for me.
I’m the voice and team leader behind @PRNewswire. I also manage other Twitter properties and strategies for the company. I’m fascinated by and regularly speak and write about how professionals adapt to and leverage the digital social layer that is quickly blanketing human existence.
I lead PR Newswire’s Audience Development team, which focuses on increasing the visibility of PR Newswire customer content. The team also is responsible for growing the use of PR Newswire’s free tools for journalists and bloggers such as PR Newswire for Journalists and ProfNet.
Of course, I must also state that while I do work for PR Newswire, what I write here are my thoughts and ideas and the company may or may not agree with me.
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A bit more about Vicky:
- I was featured in O’Reilly Media’s The Twitter Book, by Tim O’Reilly and Sarah Milstein (pp 196-197).
- Some of my guest blogging: Old Media New Tricks, Odom Lewis Blog, The3six5 Blog, Social Media Today
- Papers I’ve written: Straight Tweet: Giving Voice to a Brand ; Mature, Stable Audience Seeks Young, Mobile Industry
- Some places I’ve spoken: Web 2.0, PubCon, Internet World’s Harnessing the Power of Twitter, Digital Somethings’ Somethings Regulated, Business Development Institute conferences, TWTRCON conferences, SMU Social Media Workshop, and more.
- Speaking engagements coming up: Realtime NY 2011, Web 2.0 NY 2011
