Team Tweeting: The Tools and Tactics at TWTRCON SF
November 14, 2010 Leave a comment
Twitter is fairly easy to master. Meeting objectives on Twitter is a different matter. That requires careful thinking and strategic planning. Throw multiple people into the equation of one Twitter account and you have to do some serious planning.
@PRNewswire is a serious effort by four dedicated individuals.
This coming Thursday, November 18, 2010, I’m going to be teaching a workshop at TWTRCON SF on the secrets of successful team micro-blogging. We’ll be discussing:
- Selecting the right people
- Assignments and roles
- Sharing responsibilities
- Establishing guidelines
- Elements of a team strategy
- Content strategy
- Balance of promotion
- Tools of the trade
If you’re going to be at TWTRCON, I certainly hope you will join me for this workshop scheduled for 11:20 – 11:55 AM.
See you there!