June 13, 2012 Leave a comment
July 28, 2011 Leave a comment
Sometimes you have to look back to know where you’re going. Flipboard offers a great opportunity to look at the content you are providing online with a fresh perspective. The good and bad become obvious.
Read my post on this today on Beyond PR:
July 6, 2011 Leave a comment
I just read a really good article from Jonathan Richman, Dose of Digital, on the importance brands creating great content that people ‘want’ to read. Want to read enough that they follow you on Twitter, like you on Facebook and add you to a circle on Google+.
We that work for brands, write for brands, create content for brands need to step our game up even more. Google is going to make sure the content people see is content they ‘want’ to see.